Frameworks, teardowns, and honest takes.
The Zokko Insights blog. Practical thinking on influencer, performance, UGC, LinkedIn and brand strategy - written by the people doing the work.
Performance Marketing
The 12-Point Checklist Before Hiring a Performance Marketing Agency
Most performance marketing engagements fail in week one, usually because the wrong questions got skipped during onboarding. Here are the twelve we always insist on.
UGC Content
Why UGC Content Agencies Are Eating the Creative Production Market in India
Studio shoots are not dead, but they are no longer the default. Here is what is actually happening in the UGC content agency space in India.
LinkedIn Marketing
LinkedIn Marketing for Founders: A 90-Day Playbook
You do not need to "build a personal brand." You need pipeline. Here is how to use LinkedIn as a founder to actually generate inbound leads.
Strategy
Agency vs. In-House: The Honest Breakdown for Indian Brands
Should you build an in-house marketing team or hire a full-service digital marketing agency? Here is the framework. The honest answer is "both, in this order."
Performance Marketing
The Creative Testing Framework We Use to Scale Meta Ads
A repeatable framework for creative testing on Meta, built around hooks, hypotheses, and statistical honesty.